
About Us
Nice to meet you
Nice to meet you
At Basata, we're reshaping how people across Egypt handle daily payments. Whether it's topping up your mobile, paying gas and utility bills, or booking tickets - we bring it all together in one seamless, secure platform designed for speed and simplicity.
Who we are
Powering a Smarter, Safer Financial Lifestyle
Basata is your one-stop shop for simple, secure, and accessible payments in Egypt — built to serve real people, businesses, and partners in a fast-changing financial world.
With over 15 years of experience in the e-payments space, Basata has become one of Egypt’s leading digital payment platforms, offering smart financial solutions that help users manage and move their money — in person and online.
- Supporting millions of users across Egypt
- Built with modern technology and top security standards
- Designed for convenience, speed, and trust

What Inspires Us
Our Purpose & Core Values
We exist to make financial services easier, faster, and more inclusive — for everyone. In a region where cash still dominates, we’re here to bridge the gap.
Our purpose is to simplify access to financial services, empower individuals to take control of their money, and help businesses grow in a digital economy. Whether it’s a student topping up their phone, a parent paying school fees, or a small shop accepting card payments for the first time — Basata is built to serve real needs, every day.
We believe that financial inclusion is not a luxury — it’s a necessity. That’s why we’re committed to building solutions that are easy to use, widely accessible, and deeply rooted in the communities we serve.
Our Core Values:
- Agility
- Simplicity
- People Centricity
- Integrity

Regional Expansion
Bringing Simplicity Beyond Borders
Basata is expanding across the Middle East to meet the growing demand for fast, secure, and inclusive digital financial services.
Today, we operate in Egypt, and through our strategic investment in MadfoatCom — Jordan’s leading government payments platform — we have an active presence in both Jordan and Oman. We are also preparing to enter Saudi Arabia and the wider GCC region.
From paying bills to managing everyday transactions, Basata is building the tools that make financial services easier for over 165 million people in the region. Whether it’s helping families stay on top of payments or enabling local merchants to grow, we’re driving the shift toward a more digital and inclusive financial future in MENA.

Vodafone Partnership
A Partnership That Scales Impact
Vodafone is one of Egypt’s largest and most trusted telecommunications providers, offering a wide range of mobile, internet, and digital services. As a key partner, Vodafone collaborates with Basata to expand seamless payment solutions across its customer network.
Our strategic partnership with Vodafone Egypt is a key driver of our growth and outreach. By integrating Basata's technology into Vodafone's vast ecosystem, we're not only scaling access to innovative payment solutions, but also enhancing the everyday digital experience for millions of users. Together, we're building a future where financial services are more accessible, intuitive, and impactful.


Built for growth, trusted by thousands across Egypt.
Built for Everyone, Growing Every Day
Services Available
Point of Sale
Employee
Active Users
Meet the Team
Our Management Team

Alaadin Saba
Chairman

Karim Shehata
CEO

Mohamed El Ammawy
CCO

Nagui William
CFO

Heba Khater
CPO

Menna Medhat
Director of Legal & Compliance

Nayera El Sammaa
Director of Investment & Strategy